1. Limited availability at GMC EV dealers. Monthly payment is $16.67 for every $1,000 you finance. Average example down payment is 12.4%. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/30/25. 2. To qualify for the GM Limited Time Special, you must: (1) be a current Costco Gold Star, Business, or Executive level Member by June 2, 2025; (2) register with Costco Auto Program online or through its call center by July 31, 2025, to receive a certificate with your unique promotion code; (3) present your certificate and unique promotion code to any Chevrolet, GMC or Cadillac dealer at time of visit; (4) take delivery between June 3, 2025, and July 31, 2025, of a new 2024, 2025, 2026 GMC Sierra EV, Hummer EV SUV, or Hummer EV Pickup to receive a $1,000 Gold Star/Business Membership Costco member-only incentive or $1,250 Executive level Membership Costco member-only incentive. Incentive will be applied at time of eligible purchase or lease and is compatible with current eligible manufacturer incentives for which you qualify. Incentive is subject to change due to vehicle inventory availability. Visit CostcoAuto.com/GM for full details. Costco and its affiliates do not sell automobiles or negotiate individual transactions. 3. To qualify for the GM Rewards Limited Time Special, and receive 10,000 GM Rewards points for Costco Gold Star, Business Membership or 12,000 GM Rewards points for Executive Membership on eligible purchases you must: (1) be a Costco Gold Star, Business, or Executive level Member by June 2, 2025; (2) be an individual consumer 18 years or older residing in the fifty (50) United States or Washington, D.C.; (3) be a GM Rewards Member or enroll in the GM Rewards Program within 30 days of the purchase of a qualifying vehicle at experience.gm.com/createaccount; (4) register with Costco Auto Program online or through its call center by July 31, 2025, to receive a certificate with your unique promotion code; (5) present your certificate and unique promotion code to any GMC dealer at time of visit; (6) take delivery between June 3, 2025, and July 31, 2025, of a new 2024, 2025, 2026 GMC Sierra EV, Hummer EV SUV, or Hummer EV Pickup through the GM Limited Time Special. GM Rewards Members also earn 1 point for every $5 spent on a new GM lease or purchase, based on the vehicle MSRP and excluding taxes and fees. Points will be awarded within 45 days of your qualifying vehicle purchase. GM Limited Time Special Incentive is subject to change due to vehicle inventory availability. Visit CostcoAuto.com/GM for full details. Costco and its affiliates do not sell automobiles or negotiate individual transactions.

1. Length of contract limited. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/30/25. 2. AVAILABLE ON THE TURBOMAXTM ENGINE. MUST BE A CURRENT OWNER OF A 2011 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE OR A CURRENT LESSEE OF A 2020 MODEL YEAR OR NEWER BUICK OR GMC VEHICLE THROUGH GM FINANCIAL FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Length of contract limited. Some customers will not qualify. Savings based on Bankrate of 5.64%. Not available with lease and some other offers. Take new retail delivery by 6/30/25.

1. Length of contract limited. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 6/30/25. 2. MUST BE A CURRENT OWNER OF A 2011 MODEL YEAR OR NEWER NON-GM VEHICLE OR A CURRENT LESSEE OF A 2020 MODEL YEAR OR NEWER NON-GM VEHICLE FOR AT LEAST 30 DAYS PRIOR TO NEW VEHICLE SALE. Not available with lease and some other offers. Take new retail delivery by 6/30/25. 3. Deferred monthly payments for 90 days. Excludes residents of PA. Must finance with GM Financial. Some customers may not qualify. Down payment required at signing, if applicable. Finance charges accrue from date of financing. Not available with lease and some other offers. Take new retail delivery by 6/30/25.

* MSRP. Tax, title, license, dealer fees and optional equipment extra. Dealer sets final price.

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Welcome to Serra Buick GMC Traverse City!

At Serra Buick GMC Traverse City, we’re your trusted partner in finding the perfect vehicle to match your lifestyle and needs. We welcome Traverse City, Elk Rapids, MI, and Interlochen drivers to our website and invite you to explore everything our dealership has to offer. Our team is ready to assist you with enthusiasm, honesty, and expert knowledge on your car-buying journey.

Explore Our Extensive New Inventory

Our new vehicle inventory offers a wide selection designed to meet a variety of driving needs and preferences. Buick vehicles are known for their elegant design, advanced safety features, and smooth, comfortable rides. Models like the Buick Envision SUV and the Encore GX combine luxury with innovative technology, appealing to drivers who value both style and performance.

GMC vehicles stand out for their durability, cutting-edge technology, and bold design. The lineup includes options perfect for families, adventurers, and professionals seeking comfort and reliability. From the versatile GMC Terrain to the powerful Sierra pickup, each vehicle is built to deliver strength, style, and safety on every drive.

Our easy-to-use online inventory page makes finding the ideal set of wheels easy. You can filter by year, trim, price, and features to find the vehicle that fits your lifestyle and budget. Detailed photos and descriptions are available to help you get to know each model before visiting the dealership.

For those who prefer an in-person experience, the friendly sales team is ready to explain the options, answer questions, and arrange test drives.

Auto Financing Made Easy

Our financing team consists of knowledgeable, approachable professionals who are dedicated to tailoring a payment plan that fits your budget and lifestyle. They take the time to understand your unique needs and goals, working with you one-on-one to prioritize your satisfaction.

You can get a head start from the comfort of your home by filling out our secure online financing application. This tool helps speed up your buying process and puts you in the driver’s seat, so when you visit us, you’re already a step closer to driving away in your dream GMC.

Trustworthy Service Center and Genuine Parts

Keeping your Buick or GMC running like new is easy with the skilled team at the service center. Whether it’s routine oil changes, tire rotations, brake inspections, or unexpected repairs, you can count on our service team to deliver honest advice and reliable work.

We use only genuine Buick GMC parts in every repair or maintenance job. These parts are specifically designed to fit your vehicle perfectly and maintain its quality and performance. Need a replacement part for a DIY project or a future service? Our Parts Center is stocked and ready to help, ensuring you get authentic components straight from the manufacturer.

Contact our Team Today

Ready to explore the latest GMC models or need help with financing or service? Visit Serra Buick GMC Traverse City today and discover why drivers from Traverse City, Elk Rapids, Interlochen, Michigan, and beyond choose us for their automotive needs. Contact our team today!

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